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Pizzeria · Hockenheim, Germany · Launching Soon

Pizza Parma × TRU

A stone-oven pizzeria in Hockenheim, Germany, serving its community since 2011. Until now, the only way to order Pizza Parma online was a single delivery platform that takes 13% of every order. We are launching their own ordering system on TruPortals: a bilingual website, pickup and delivery ordering, live order tracking, and every ticket printing straight in the kitchen. Same great pizza, no 13% cut, and every customer on Pizza Parma’s own list.

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Pizza Parma x TRU case study
Commission Per Order, Eliminated 13% What the delivery platform takes on every order, kept by the restaurant on its own system
IndustryPizzeria & Italian Kitchen
LocationHockenheim, Germany
Websitepizza-parma.com
Key ServicesBilingual Website, TruOrder Pickup & Delivery Ordering, Order Tracking, Kitchen Printing, CRM & Customer Database
The Challenge

One platform, 13% of every order.

Pizza Parma has been baking in a stone oven in Hockenheim since 2011, delivering across Hockenheim, Reilingen, Neulußheim and Altlußheim. But online, they only existed on one ordering platform, and that platform charged 13% on every order. Worse, the platform owned the customer. Pizza Parma could not see who ordered, could not invite them back, and could not run their own specials. For a busy pizzeria, that is a big overhead on the one channel that keeps growing.
The Solution

Their own ordering system, built for the kitchen.

We built Pizza Parma a new website at pizza-parma.com in German and English, and set them up on TruOrder, our own ordering platform. The full menu, from pizzas and calzone to schnitzel, casseroles, salads and drinks, is loaded and ready, with pricing in euros and a minimum order for delivery. Guests order pickup or delivery straight from the site and track their order live. In the shop, the team sees every order on one screen, moves it from received to preparing to out for delivery with a tap, and the ticket prints right in the kitchen. Every order flows into Pizza Parma’s own CRM, so the customer list finally belongs to the restaurant.
What We Built

Ready to launch, ready to keep the margin.

0% Platform Commission On orders placed through Pizza Parma’s own system
190+ Menu Items Loaded Across 26 categories, ready for online ordering
4 Towns Served Hockenheim, Reilingen, Neulußheim and Altlußheim
2 Languages German and English, on the site and the ordering flow
Live Order Tracking Guests see their order move from oven to door
2011 Serving Since A local favorite finally owning its online orders
Strategy Deep-Dive

How the system actually works.

01 / Website

A home they own, in two languages

  • New website at pizza-parma.com, in German with an English version
  • Order pickup and order delivery buttons front and center
  • Real photos of the shop, the kitchen and the food
  • Built to rank locally for pizza in Hockenheim and nearby towns
02 / TruOrder Ordering

Pickup and delivery, commission-free

  • Full menu of 190+ items loaded, priced in euros
  • Delivery to the four towns they serve, with a €20 minimum order
  • Guests get a live tracking link for every order
  • No per-order platform fee on orders placed through the site
03 / Kitchen & Operations

Built for a busy pizza counter

  • Every order on one screen, pickup and delivery side by side
  • One tap to move an order from received to preparing to out for delivery
  • Tickets print straight in the kitchen
  • A full view of deliveries, so nothing gets lost on a Friday night
04 / Customer Ownership

Every order builds their list

  • Orders sync into Pizza Parma’s own CRM automatically
  • Customer names and order history stay with the restaurant, not a platform
  • Foundation for specials, loyalty offers and win-back messages
  • Clear data on what sells, when, and to whom
What’s Next

Launching soon, and just getting started.

Pizza Parma is in final setup and launching soon. The plan after launch is simple: move regular customers from the platform to ordering direct, starting with the people who already love the pizza. Every order that moves over keeps 13% in the restaurant, and every customer who orders direct can be reached again with specials and offers. We will update this case study with real order numbers once the system is live.
Key Highlights

What stands out.

  • Replacing a single ordering platform that charges 13% on every order
  • Bilingual website in German and English
  • 190+ menu items loaded for pickup and delivery across four towns
  • Live order tracking for guests and one-tap status updates for staff
  • Kitchen ticket printing and every order synced to the restaurant’s own CRM
Challenges & Considerations

The realities we manage.

  • A German market, with German language, euro pricing and local payment habits
  • Regular customers are used to ordering on the platform, so the switch takes steady nudges
  • Delivery zones and minimum orders have to match how the kitchen actually runs
  • Launching during service means testing every step before the first real order
Your Restaurant Is Next

Stop Paying Per Order With TruPortals.

Book a demo and see how the same system behind Pizza Parma can take your orders directly, wherever your restaurant is.
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