A multi-location New York dispensary brand scaled with local SEO, paid social, AI phone agents, event marketing, and VIP community automation on the TruPortals platform.
Key ServicesSEO, Meta & Snapchat Ads, Email/SMS, VIP Community, AI Phone, Event Marketing, Systems & Reporting
The Challenge
Growth inside a tightly regulated market.
Cannabis is one of the hardest categories to market. Billboard and traditional paid placements are restricted, and every line of ad copy and every image has to stay compliance-aware. On top of that, the Binghamton location was fielding bad reviews that needed active dispute management, and cold-weather seasonality kept pulling at foot traffic. FlynnStoned needed a growth engine that could scale revenue across two locations without tripping a single compliance wire.
The Solution
A compliant, automated growth engine on TruPortals.
TruCreatives built a full-funnel system: separate TruPortals accounts for Binghamton and Staten Island, a VIP community pipeline that turns ad clicks into members, automated email and SMS nurture, AI phone agents that handle inquiries and customer support, an event marketing layer, and Meta and Snapchat ad campaigns optimized for store traffic and online sales. Local SEO and Google Business Profile management drive high-intent discovery for both stores, and every layer is engineered to stay inside cannabis advertising rules.
The Results
Revenue that compounds.
$3M+Revenue GeneratedFlagship Binghamton store
$1.5M+Revenue GeneratedStaten Island location
1,150+VIP Members CapturedCombined across both stores
$12KAvg Daily SalesBinghamton, post-system
3XSnapchat Ad ROASOnline sales campaigns
#2Avg Local RankClimbing toward #1 across both stores
Strategy Deep-Dive
How the system actually works.
01 / SEO & Content
Local search, owned every map
Local SEO optimized for both Binghamton and Staten Island with ongoing heat-map analysis
Currently averaging #2 in local search across both stores, pushing toward #1
Educational content engine covering beginner guides, indica vs sativa, edibles, and terpenes
Active Google Business Profile management and weekly Google Posts
02 / Paid Advertising
Meta drives VIPs, Snapchat drives sales
Meta campaigns optimized for store traffic and VIP signups, driving hundreds of new members per month
Snapchat online-sales campaigns running at a 3X ROAS
Fresh creative weekly featuring premium deals and seasonal pushes
Compliance-aware campaigns for 420, holidays, and live events
03 / Email, SMS & VIP Community
Turning customers into a community
1,150+ VIP members captured collectively across both stores
Weekly email and SMS deal cadence keeping the community engaged
VIP Friday deals, Valentine’s promos, event RSVPs, and exclusive drops
Separate TruPortals accounts per location for clean targeting and reporting
04 / AI Phone, Events & Systems
The operational backbone
AI phone agents fielding customer support and common inquiries, cutting load on staff
Event manager set up end-to-end with marketing for every in-store activation
Systems support for corporate workflows, integrations, and edge cases
Custom reporting that translates raw data into the decisions leadership actually needs
Beyond Marketing
A true systems partner, not just an agency.
The FlynnStoned team comes to us with systems questions, corporate friction, and operational decisions, not just marketing requests. We sit on the systems side: untangling platform friction, building custom reports for leadership, and translating raw data into the calls that move revenue. When corporate sends a complex requirement, we engineer the workaround. When leadership has to choose between two strategies, we pull the numbers and tell them what they actually mean. That partnership is the reason this brand keeps compounding instead of plateauing.
Key Highlights
What stands out.
$3M+ in revenue at the flagship Binghamton store, with Staten Island compounding alongside
1,150+ collective VIP members built into an owned audience across two stores
3X ROAS on Snapchat online-sales campaigns
Climbing to #1 in local search, currently averaging #2 across both stores
AI phone agents now handle customer support and common inquiries
Full event marketing system built and running for in-store activations
Brand roadmap actively targeting expansion to 13+ stores
Challenges & Considerations
The realities we manage.
Cannabis regulations restrict billboard and traditional paid placements
Active review dispute management at the Binghamton location
Cold-weather seasonality affects foot traffic and requires creative timing
Every campaign requires compliance-aware copy and imagery
Your Brand Is Next
Scale Your Brand With TruPortals.
Book your modernization call and see how the same system behind FlynnStoned can compound revenue for your brand.
