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Indian Restaurant · Annapolis, MD

Basmati Indian Cuisine × TRU

A well-loved Indian restaurant in the heart of Annapolis with great food, a loyal following, and almost nothing online it controlled. We built Basmati’s digital home from A to Z: the website, the full menu online, pickup and delivery ordering, reservations, catering, automated review requests, and Google Ads that put them in front of hungry locals. Next up is TruOrder, our commission-free ordering and reservation system, built to pull the orders that go through DoorDash back in house.

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Basmati Indian Cuisine x TRU case study
Google Reviews 970+ A 4.3 star average on Google, with new reviews requested automatically after every visit
IndustryRestaurant · Indian Cuisine
LocationAnnapolis, Maryland
Websitebasmatiofannapolis.com
Key ServicesWebsite & Online Menu, Pickup & Delivery Ordering, Reservations, Catering, Automated Reviews, Google Ads, TruOrder (in rollout)
The Challenge

A really good restaurant that needed a push.

Basmati never had a food problem. What they had was a visibility problem. No website, no menu anyone could browse online, no automated way to collect reviews, and no simple way for guests to reserve a table or ask about catering. A large share of their orders came through DoorDash, which meant a commission on every one of those tickets and a customer list that belonged to the app, not the restaurant. They needed to stand out in Annapolis beyond the regulars who already knew them.
The Solution

Everything a restaurant needs, built from zero.

TruCreatives built Basmati a complete online presence at basmatiofannapolis.com. The full menu lives on the site, organized from starters and tandoor specialties to vegetarian dishes, breads and rice, kids’ plates, and desserts, with photos that make people hungry. Guests can order pickup or delivery straight from the homepage, reserve a table, and send a catering request in a couple of taps. Automated review requests go out after visits, so Basmati’s reputation grows every week without anyone chasing it. Google Ads campaigns put the restaurant in front of people actively searching for Indian food in Annapolis. And now we are moving them onto TruOrder, so pickup orders and reservations run through Basmati’s own system instead of paying a delivery app for the privilege.
The Results

From word of mouth to found online.

970+ Google Reviews Now collected automatically, not left to chance
4.3 Star Average Across nearly a thousand real guest reviews
A to Z Website Built From no site to a full home for the restaurant
6 Menu Sections Online The whole menu, browsable with photos
3 Ways To Book Business Online ordering, reservations and catering requests
Up to 30% Commission To Win Back What delivery apps can take per order, the target for TruOrder
Strategy Deep-Dive

How the system actually works.

01 / Website & Menu

A real home for the restaurant

  • Custom website at basmatiofannapolis.com, built from scratch
  • Full menu online across 6 sections, with food photography
  • Order pickup and order delivery buttons right on the homepage
  • About, reviews, catering and blog pages that give Google something to rank
02 / Reviews & Reputation

Reviews on autopilot

  • Automated review requests after visits, so happy guests actually leave one
  • 970+ Google reviews on a 4.3 star average
  • Google Business Profile managed and kept current
  • A steady flow of fresh reviews that keeps the restaurant ranking
03 / Google Ads

Found by people ready to eat

  • Search campaigns targeting people looking for Indian food in Annapolis
  • Ads pointed at the new site, the menu and online ordering
  • Campaigns ran successfully and are paused while TruOrder rolls out
  • Ready to relaunch pointed at commission-free ordering
04 / TruOrder & Operations

Taking the orders back in house

  • Reservation and catering systems set up for the dining room and events
  • TruOrder rollout underway for pickup ordering and table bookings
  • Direct orders mean no per-order commission and the guest’s contact info stays with Basmati
  • Every order and booking flows into one CRM for follow-up and promos
Beyond Marketing

The next chapter: own every order.

The foundation is built. Basmati is easy to find, easy to review, and easy to order from. The biggest lever left is where a good majority of their business already comes from: DoorDash. Every order that moves from an app to Basmati’s own TruOrder system keeps the commission in the restaurant and puts the guest on Basmati’s own list for the next promotion. Once TruOrder is live, the paused Google Ads come back on, pointed straight at commission-free ordering, so every ad dollar drives orders the restaurant keeps in full.
Key Highlights

What stands out.

  • Went from no website to a complete online home at basmatiofannapolis.com
  • Full menu built out online, with pickup and delivery ordering on the homepage
  • Reservation and catering systems set up so guests can book without calling
  • Automated review requests, with 970+ Google reviews on a 4.3 star average
  • Successful Google Ads campaigns driving local searchers to the new site
  • TruOrder rollout underway to cut delivery app commission on a large share of orders
Challenges & Considerations

The realities we manage.

  • Started with zero online presence: full ground-up website, menu and systems build
  • A large share of orders lives on DoorDash, so moving guests to direct ordering is gradual
  • Indian food in Annapolis is competitive, so rankings and reviews need constant work
  • Ads are paused until TruOrder is live, so spend goes to orders with no commission
Your Restaurant Is Next

Get Found And Keep Your Margin With TruPortals.

Book a demo and see how the same system behind Basmati can build your restaurant’s online home and take your orders back from the apps.
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