Gas Station & Convenience Chain

SM Gas × TRU

A 29-location convenience and fuel network built from zero digital presence into a unified growth engine running on local SEO, paid ads, a VIP community, multi-platform delivery, custom branding, and a native app in development on the TruPortals platform. One year in, every store with sales is up since we stepped on the gas.

Book Your Modernization Call Start The Quiz

Added Revenue In One Year $1M+ Grown through branding, systems, and marketing, with rising reviews and climbing local rankings

IndustryGas Station & Convenience

Locations29-store network

Websitefuelwithsm.com

Key ServicesSEO, Google & Facebook Ads, Email/SMS, VIP Community, App Development, Delivery Integration, Branding & Merchandising

The Challenge

From zero online presence to a network-wide growth engine.

SM Gas came to us with no website, no marketing strategy, and no centralized system for connecting customers across a growing set of stores. No brand identity, no promotional tools, no infrastructure for online orders or delivery, no engagement layer, and no way to see what was working. They needed a full-scale digital and brand overhaul that could unify every location under one consistent experience while building the systems to grow, and then prove that growth in real numbers.

The Solution

One unified digital and marketing engine across the whole network.

TruCreatives built SM Gas from the ground up. A custom website at fuelwithsm.com with a dedicated page and phone system for every location. A VIP community on the TruPortals platform with email and SMS automation. Local SEO with heat-map rank tracking and Google Business Profile management for every store. Google and Facebook ad campaigns driving new VIP signups and store traffic. A foundation year to build the system, then a step-up into paid advertising that put real fuel behind it. DoorDash delivery, an in-house pickup ordering system, a native VIP rewards app, and custom branded merchandise are all rolling out now. Every location operates inside the same system, with the same brand voice, the same engagement layer, and the same data flowing back to leadership.

The Results

Growth that compounds.

$1M+ Added Revenue In A Year From branding, systems, and marketing working together

↑ Reviews & Local Rankings Climbing across the network, market by market

29 Locations Unified under one digital system

356 VIP Members Captured Owned audience built from zero

220K+ Locals Reached By Ads Driving 13,000+ clicks to the network

1,864 Reviews Managed Monitored and replied to across the network

Strategy Deep-Dive

How the system actually works.

01 / SEO & Local Visibility

A whole network, ranking like one brand

Websites and Google Business Profiles built and managed for every location from scratch
Heat-map rank tracking on every keyword, with rankings climbing market by market
814 Google posts published and a constant local-SEO content engine keeping the brand fresh
1,864 reviews managed with 1,146 replies, building trust across every store

02 / Paid Advertising

Two channels, two jobs

10 targeted campaigns reaching 220,000+ locals
Google Ads driving new VIP signups and high-intent searches
Facebook (Meta) Ads driving foot traffic to physical stores
13,000+ link clicks, and every store with sales up since ads went live

03 / VIP Community, Email & SMS

356 customers, owned and engaged

356 VIP members captured into an owned audience from zero
Weekly deals, promos, and updates via email and SMS
Native VIP rewards app in active development for a dedicated member experience
Personalized engagement scaled cleanly across the entire network

04 / Brand, Delivery & Operations

The full operational backbone

Custom website fuelwithsm.com with a dedicated page and phone system per location
DoorDash delivery going live store by store, rolling to the full network
In-house pickup ordering and a native VIP rewards app in active build
Custom SM-branded cups and merchandise sourced direct, turning every cup into local brand exposure

Beyond Marketing

An all-in growth and systems partner.

SM Gas’s vision is to be the leading multi-location convenience and fuel brand. Our role goes well beyond marketing campaigns. We handle the systems, the platform, the brand identity, the merchandise, the customer engagement layer, and the future expansion plans together. The foundation is built and the ads have traction, and now we are keeping the pedal down: DoorDash delivery, in-house pickup ordering, the SM VIP rewards app, and custom branded cups are all rolling out over the next 90 days. Family-first culture, premium in-store experience, and a clear path to becoming one of the most recognized convenience brands in the region.

Key Highlights

What stands out.

29-location network unified under one digital and brand system
Over $1M in added revenue in a year from the branding, systems, and marketing built together
356 VIP members captured into an owned audience from a zero start
Websites and Google Business Profiles built and managed for every store from scratch
10 ad campaigns reaching 220,000+ locals and driving 13,000+ clicks
1,864 reviews managed and 814 Google posts published across the network
Native VIP rewards app currently in active development
DoorDash delivery and in-house pickup ordering rolling out as new revenue streams
Custom SM-branded cups and merchandise sourced direct to save the network thousands

Challenges & Considerations

The realities we manage.

Started with zero online presence: full ground-up brand, site, and systems build
A 29-store network requires per-store pages, phone systems, and engagement layers to stay coordinated
Multi-location SEO and ad targeting needs ongoing optimization market by market
DoorDash and pickup-ordering rollout across the network is an active, staged process
Brand consistency across every touchpoint requires constant active management

Your Brand Is Next

Scale Your Brand With TruPortals.

Book your modernization call and see how the same system behind SM Gas can compound revenue across your locations.

Book Your Modernization Call Start The Quiz