Former NBA trainer Kevin Graham scaled from a standing start into $60K+ in group training revenue with a focused landing page, a calendar-driven lead magnet, paid lead ads with caller qualifying, full payment processing on TruPortals, and a partnership we kicked off without charging a dollar until the system started paying for itself.
Kevin Graham had the resume of a former NBA trainer and an 80K+ organic following built on the strength of his reputation. What he didn’t have was the business engine behind it. No website, no automated registration, no payment processor, no lead follow-up, no campaign management. He’d just relocated to Texas and was ready to turn his expertise into a real brand, but every hour spent on manual admin was an hour not spent training athletes. Kevin needed a focused, hands-off system that could capture his audience, qualify them, and convert them.
Kevin didn’t need a full website. He needed a single page that converted. So we built a focused landing page tuned to Prime KG’s training programs, set up a calendar link as the primary lead magnet, and launched paid lead ads pointing to a caller qualifying form so every booking was screened before it hit the calendar. All leads, payments, and automations flow through TruPortals. We helped curate the training product, trained Kevin’s team on the platform through many hands-on work sessions, and structured the partnership without charging him a dollar until the system started generating real revenue. Two years later, the engine keeps compounding.
Prime KG started as a favor for a friend. My buddy introduced me to Kevin Graham, a former NBA trainer with an 80K+ organic following who had just relocated to Texas and was ready to turn his expertise into a real business. He had the rep. He had the audience. What he needed was the system. So we started the partnership on terms most agencies would never entertain: we didn’t charge Kevin a single dollar until the system started making him money. That commitment shaped everything that came after. Multiple hands-on work sessions to train his team. Help curating the product itself, not just the marketing around it. A focused architecture that respected his existing brand instead of overbuilding a fancy site he didn’t need. Two years and $60K+ in group training revenue later, the trust runs deep, and we’re actively building the next phase together: digital products, Google My Business, SEO, and a path to that six-figure milestone.
Book your modernization call and see how the same focused engine behind Prime KG Basketball can turn your audience and expertise into a real, scaling brand.
Basketball Training / Athletic Coaching
Former NBA trainer Kevin Graham scaled from a standing start into $60K+ in group training revenue with a focused landing page, a calendar-driven lead magnet, paid lead ads with caller qualifying, full payment processing on TruPortals, and a partnership we kicked off without charging a dollar until the system started paying for itself.
The Challenge
Kevin Graham had the resume of a former NBA trainer and an 80K+ organic following built on the strength of his reputation. What he didn’t have was the business engine behind it. No website, no automated registration, no payment processor, no lead follow-up, no campaign management. He’d just relocated to Texas and was ready to turn his expertise into a real brand, but every hour spent on manual admin was an hour not spent training athletes. Kevin needed a focused, hands-off system that could capture his audience, qualify them, and convert them.
The Solution
Kevin didn’t need a full website. He needed a single page that converted. So we built a focused landing page tuned to Prime KG’s training programs, set up a calendar link as the primary lead magnet, and launched paid lead ads pointing to a caller qualifying form so every booking was screened before it hit the calendar. All leads, payments, and automations flow through TruPortals. We helped curate the training product, trained Kevin’s team on the platform through many hands-on work sessions, and structured the partnership without charging him a dollar until the system started generating real revenue. One years later, the engine keeps compounding.
The Results
Strategy Deep-Dive
01 / Landing Page & Calendar Lead Magnet
02 / Lead Ads & Qualifying
03 / TruPortals Stack & Payments
04 / Product, Team Training & Next Phase
Beyond Marketing
Prime KG started as a favor for a friend. My buddy introduced me to Kevin Graham, a former NBA trainer with an 80K+ organic following who had just relocated to Texas and was ready to turn his expertise into a real business. He had the rep. He had the audience. What he needed was the system. So we started the partnership on terms most agencies would never entertain: we didn’t charge Kevin a single dollar until the system started making him money. That commitment shaped everything that came after. Multiple hands-on work sessions to train his team. Help curating the product itself, not just the marketing around it. A focused architecture that respected his existing brand instead of overbuilding a fancy site he didn’t need. One year and $60K+ in group training revenue later, the trust runs deep, and we’re actively building the next phase together: digital products, Google My Business, SEO, and a path to that six-figure milestone.
Key Highlights
Challenges & Considerations
Your Brand Is Next
Book your modernization call and see how the same focused engine behind Prime KG Basketball can turn your audience and expertise into a real, scaling brand.