Basketball Training / Athletic Coaching
Prime Impact Basketball × TRU
Former NBA trainer Kevin Graham scaled from a standing start into $100K+ in group training revenue with a focused landing page, a calendar-driven lead magnet, paid lead ads with caller qualifying, full payment processing on TruPortals, and a partnership we kicked off without charging a dollar until the system started paying for itself.
Group Training Revenue
$100K+
Built from zero with a landing page,
calendar-driven lead magnet, and qualifying lead ads
IndustryBasketball Training / Coaching
FounderKevin
Graham, former NBA trainer
Websiteprimekg.com
Key ServicesLanding Page, Calendar Lead Magnet, Lead Ads + Qualifying Forms,
Payment Processing, Email Automations, Team Training, Google My Business, SEO & Digital
Products (in build)
The Challenge
NBA-level expertise, no business engine.
Kevin Graham had the resume of a former NBA trainer and an 80K+ organic following built on the strength of his reputation. What he didn’t have was the business engine behind it. No website, no automated registration, no payment processor, no lead follow-up, no campaign management. He’d just relocated to Texas and was ready to turn his expertise into a real brand, but every hour spent on manual admin was an hour not spent training athletes. Kevin needed a focused, hands-off system that could capture his audience, qualify them, and convert them.
The Solution
One focused funnel, built around his audience.
Kevin didn’t need a full website. He needed a single page that converted. So we built a focused landing page tuned to Prime Impact’s training programs, set up a calendar link as the primary lead magnet, and launched paid lead ads pointing to a caller qualifying form so every booking was screened before it hit the calendar. All leads, payments, and automations flow through TruPortals. We helped curate the training product, trained Kevin’s team on the platform through many hands-on work sessions, and structured the partnership without charging him a dollar until the system started generating real revenue. Two years later, the engine keeps compounding.
The Results
From zero to a brand that compounds.
$100K+
Group Training Revenue
Built from zero
80K+
Audience Activated
Existing organic following converted into paying clients
Live
Calendar Lead Magnet
Primary conversion driver across all paid ads
Active
Lead Ads & Qualifying
Caller qualifying form gates every booking
Unified
TruPortals Stack
Leads, payments, automations, all in one place
Team
Trained On The Platform
Kevin and his team operate the stack daily
Client Review
In their own words.
★★★★★
“TruCreatives has completely transformed our business. Given us a structure and system to scale our business, collect data, funnel leads, build our website, build a community, the list is endless. We are so grateful for their hard work and dedication. The team is awesome, always willing to learn and help. HIGHLY RECOMMEND if you're looking to take it to the next level.”
Michelle Graham, Prime Impact BasketballGoogle Review
Strategy Deep-Dive
How the system actually works.
01 / Landing Page & Calendar Lead Magnet
One page, one job: book the call
- Focused conversion landing page showcasing Prime Impact training programs, not a full multi-page site
- Calendar link as the primary lead magnet across every channel
- Tuned to Kevin’s existing 80K+ following so traffic converted instead of getting confused
- Single-purpose design that strips friction out of every booking
02 / Lead Ads & Qualifying
Filter serious clients before the calendar
- Paid lead ads driving directly to a caller qualifying form
- Every booking gated by qualifying questions before it lands on Kevin’s calendar
- Filters serious prospects from casual interest
- Continuous creative testing to keep cost per qualified lead efficient
03 / TruPortals Stack & Payments
Leads, payments, automations, unified
- All leads flowing into TruPortals from every ad and channel
- All payments processed inside TruPortals, end-to-end
- Email follow-up sequences converting prospects into booked training
- One unified system Kevin and his team can actually run themselves
04 / Product, Team Training & Next Phase
Building the brand, building the team
- Helped curate the training product offering itself, not just the marketing wrap
- Multiple hands-on work sessions training Kevin’s team on the platform
- Google My Business profile in active build for local discovery
- SEO and digital product line being launched as group trainings fill up
Beyond Marketing
Started as a favor, built on real skin in the game.
Prime Impact started as a favor for a friend. My buddy introduced me to Kevin Graham, a former NBA trainer with an 80K+ organic following who had just relocated to Texas and was ready to turn his expertise into a real business. He had the rep. He had the audience. What he needed was the system. So we started the partnership on terms most agencies would never entertain: we didn’t charge Kevin a single dollar until the system started making him money. That commitment shaped everything that came after. Multiple hands-on work sessions to train his team. Help curating the product itself, not just the marketing around it. A focused architecture that respected his existing brand instead of overbuilding a fancy site he didn’t need. Two years and $100K+ in group training revenue later, the trust runs deep, and we’re actively building the next phase together: digital products, Google My Business, SEO, and a path to that six-figure milestone.
Key Highlights
What stands out.
- $100K+ in group training revenue built from zero
- Partnership started as a free favor, no charge until Kevin’s system started earning
- Focused single-page landing tuned to Kevin’s existing 80K+ audience
- Calendar link as the primary lead magnet driving all conversions
- Paid lead ads pointing to caller qualifying forms, filtering serious prospects
- Full TruPortals stack: leads, payments, email automations all unified
- Email follow-up sequences actively converting prospects into booked training
- Kevin’s team trained on the platform across many hands-on work sessions
- Google My Business profile in active build for local discovery
- SEO and digital product line being launched as group trainings fill up
Challenges & Considerations
The realities we manage.
- Elite training expertise paired with no prior business systems experience required deep onboarding
- Fresh start in Texas meant building local presence from scratch alongside the digital build
- Existing 80K+ audience needed conversion infrastructure, not more reach
- Group training scheduling, qualifying, and payment had to coordinate cleanly across one system
- As group trainings fill up, digital product launches become the next scaling lever
Your Brand Is Next