Physical Therapy
Polygon PT × TRU
A 5-clinic physical therapy practice across Greater Houston growing leads through Meta and Google ads, SEO, AI-powered follow-up, and premium one-on-one brand positioning on the TruPortals platform.
Peak Monthly Leads~50January ’26
across the 5-clinic Houston chain,
with a 210/mo target on the roadmap
IndustryPhysical Therapy / Healthcare
Locations5 clinics across Greater Houston
Websitepolygonpt.com
Key
ServicesMeta &
Google Ads,
SEO &
Content,
AI Follow-Up,
EMR Integration,
Per-Clinic Dashboards,
Video &
Brand
The Challenge
Even lead flow across a competitive market.
Houston is one of the most crowded physical therapy markets in the country, and healthcare advertising carries strict language rules: no “free, ” no “pain-free, ” no “guaranteed results.” Lead volume was uneven across the five clinics, with Katy, Pearland, and West Houston underperforming, and ad budgets needed to stretch further. Polygon PT needed a lead system that could attribute results per location, follow up the moment a lead came in, and position the brand as premium one-on-one care.The Solution
AI follow-up plus per-clinic attribution.
TruCreatives built location-specific Meta and Google campaigns feeding a dedicated landing page with a clinic selector for clean, per-location attribution. An AI follow-up agent reaches out the moment a lead arrives and integrates directly with the EMR system, lifting lead-to-conversation rates. A pay-per-appointment partnership model gave budget-conscious clinics a smarter path to growth, all wrapped in a calm, premium “one patient, one therapist” brand voice that meets every healthcare compliance line.The
Results
Leads that convert.
~50Peak Monthly LeadsJanuary ’26 across the 5-clinic chain
210Target Monthly LeadsRoadmap goal across all locations
5Clinic LocationsGreater Houston market
AILead Follow-UpImmediate outreach,
integrated with EMR
LivePer-Clinic DashboardsMap impressions and rankings per location
Pay-Per-ApptPartnership ModelBudget-flex growth option per clinic
Strategy Deep-Dive
How the system actually works.
01 / Lead
Gen &
Paid Ads
Per-location campaigns, clean attribution
- Meta and Google Ads running with location-specific budgets per clinic
- Dedicated landing page with a clinic selector for clean per-location attribution
- Pay-per-appointment partnership model for budget-conscious growth
- Creative tuned to the “one patient, one therapist” premium brand voice
02 /
AI-Powered Follow-Up
Reach every lead the moment they raise their hand
- AI agent for immediate outreach the moment a lead arrives
- AI listing integration deployed across all locations
- Email-first notifications integrated with Polygon’s EMR system
- Lifts lead-to-conversation rate without adding staff load
03 / SEO
&
Content
Local search, written by the experts
- Blog posts on shoulder, wrist, and knee PT topics built around high-intent terms
- Content written for authenticity and trust
- Backlinks program plus GBP posts with real location photos
- High-intent keywords like “physical therapy near me” optimized per clinic
04 / Video
&
Brand
Premium positioning in a noisy market
- “One patient. One therapist.”premium brand positioning across every touchpoint
- 30-second video ads emphasizing personalized, high-touch care
- Compliance-sensitive copy that meets every healthcare advertising rule
- Calm, confident visual tone that stands apart from typical PT marketing
Beyond Marketing
The operational backbone, not just the ads.
Polygon PT didn’t just hire us for ad campaigns. We built the operational layer too: centralized per-clinic dashboards that surface Google Map impressions, page visits, and search rankings for every location, an AI follow-up agent wired directly into their EMR, and a pay-per-appointment partnership model when clinic budgets needed to flex. Owner feedback on lead quality flows back into ad targeting weekly, and we’re already mapping out franchise expansion pages for the next phase of growth.Key Highlights
What stands out.
- AI-powered lead follow-up lifting conversion rates across every clinic
- Premium “one patient, one therapist” positioning in a crowded Houston market
- Multi-location lead management with clean per-clinic attribution
- Centralized dashboards surfacing Map impressions, page visits, and rankings per location
- EMR-integrated lead flow so every inquiry hits the practice instantly
- Pay-per-appointment partnership model that flexes with each clinic’s budget
- Franchise expansion planning with dedicated pages for new locations
Challenges &
Considerations
The realities we manage.
- Healthcare advertising restricts language: no “free, ” “pain-free, ” or “guaranteed results”
- Budget constraints drove the pivot to a pay-per-appointment partnership model
- Katy, Pearland, and West Houston each need tailored strategies and creative
- Uneven lead distribution across clinics requires ongoing budget reallocation
- Owner feedback on lead quality continuously refines targeting and creative
Your Practice
Is Next