FlynnStoned x TRU
Two dispensaries. One compliant growth engine. We built the system that turned ad clicks into VIP members, members into repeat buyers, and a flagship store into a $3M+ revenue operation, without crossing a single compliance line.
Growth in one of the most restricted categories in marketing.
Cannabis cannot buy its way to attention. Billboards and traditional paid placements are restricted, and every headline, image and offer has to clear compliance. FlynnStoned was also managing review disputes in Binghamton and cold-weather seasonality that pulled on foot traffic. Leadership needed revenue to scale across two stores with zero compliance risk.
A compliant, automated growth engine on TruPortals.
We engineered a full-funnel system for both stores: separate TruPortals accounts per location for clean targeting and reporting, a VIP community pipeline that converts ad clicks into owned members, automated email and SMS nurture, AI phone agents handling support and common inquiries, an event marketing layer for in-store activations, and Meta and Snapchat campaigns built for store traffic and online sales. Local SEO and Google Business Profile management capture high-intent discovery, and every layer is built to stay inside cannabis advertising rules.
Revenue that compounds.
How the system actually works.
Local search, owned every map
- Local SEO optimized for both Binghamton and Staten Island with ongoing heat-map analysis
- Currently averaging #2 in local search across both stores, pushing toward #1
- Educational content engine covering beginner guides, indica vs sativa, edibles, and terpenes
- Active Google Business Profile management and weekly Google Posts
Meta drives VIPs, Snapchat drives sales
- Meta campaigns optimized for store traffic and VIP signups, driving hundreds of new members per month
- Snapchat online-sales campaigns running at a 3X ROAS
- Fresh creative weekly featuring premium deals and seasonal pushes
- Compliance-aware campaigns for 420, holidays, and live events
Turning customers into a community
- 1,150+ VIP members captured collectively across both stores
- Weekly email and SMS deal cadence keeping the community engaged
- VIP Friday deals, Valentine’s promos, event RSVPs, and exclusive drops
- Separate TruPortals accounts per location for clean targeting and reporting
The operational backbone
- AI phone agents fielding customer support and common inquiries, cutting load on staff
- Event manager set up end-to-end with marketing for every in-store activation
- Systems support for corporate workflows, integrations, and edge cases
- Custom reporting that translates raw data into the decisions leadership actually needs
A systems partner, not a vendor.
FlynnStoned brings us systems questions, corporate friction and operational decisions, not only marketing requests. We build the custom reports leadership uses, engineer workarounds when corporate sends complex requirements, and translate raw data into the calls that move revenue. That is why the brand keeps compounding instead of plateauing, with a roadmap targeting expansion to 13+ stores.
What stands out.
- $3M+ in revenue at the flagship Binghamton store, with $1.5M+ at Staten Island
- 1,150+ collective VIP members built into an owned audience across two stores
- 3X ROAS on Snapchat online-sales campaigns
- Climbing to #1 in local search, currently averaging #2 across both stores
- AI phone agents now handle customer support and common inquiries
- Full event marketing system built and running for in-store activations
- Brand roadmap actively targeting expansion to 13+ stores
The realities we manage.
- Cannabis regulations restrict billboard and traditional paid placements
- Active review dispute management at the Binghamton location
- Cold-weather seasonality affects foot traffic and requires creative timing
- Every campaign requires compliance-aware copy and imagery
Scale Your Brand With TruPortals.
Book your modernization call and see how the system behind FlynnStoned can compound revenue for your brand.