E-Commerce & Retail
Cemento Collection × TRU
A design-forward minimalist concrete brand scaled from zero infrastructure to consistent six-figure monthly e-commerce revenue with a custom Shopify build, paid acquisition, a friction-killing size calculator, and the operational systems behind it.
Monthly Revenue
$120K+
Consistent six-figure months delivered through a Shopify
brand engine, paid acquisition, and a custom size calculator
IndustryE-Commerce / Minimalist Design
NicheMinimalist concrete homeware
Websitecementocollection.com
Key ServicesCustom Shopify Build, Google Ads, Size Calculator, Backend Systems,
Brand Strategy, Long-Term Growth Roadmap
The Challenge
A beautiful product without the infrastructure to scale.
When Cemento first came to TruCreatives, the products were impossible to ignore: beautiful, minimalist concrete designs with serious market appeal. What the business lacked was the foundation required to turn a great product into a scalable e-commerce brand. No website, no online storefront, no digital marketing system, no backend for fulfillment or operations, and no strategy to support long-term growth. Cemento needed a complete e-commerce ecosystem, from branding and conversion-focused design to marketing systems and operational workflows that could actually scale.The Solution
A scalable brand engine, not a stack of short-term tactics.
TruCreatives built a system designed to attract high-intent buyers, convert them efficiently, and support long-term predictable growth. Rather than piecing together quick wins, we focused on a foundation that could sustain six-figure monthly revenue: a custom Shopify store reflecting the minimalist brand aesthetic, a product size calculator that removes purchase hesitation, Google Ads optimized for the high-intent buyer, streamlined fulfillment and backend operations, and a long-term roadmap mapping the path to category leadership.The Results
Revenue that compounds.
$120K+
Monthly Revenue
Consistent six-figure e-commerce months
5-7X
Google Ads ROAS
High-intent buyer targeting in the niche
Custom
Size Calculator
Friction-killer that lifted conversion and trust
Shopify
Brand Engine Delivered
Sleek, conversion-focused store, custom built
Built
Backend Systems
Streamlined fulfillment and operations
Roadmap
Long-Term Scale Plan
Predictable six-figure growth plan delivered, no flash tactics
Strategy Deep-Dive
How the system actually works.
01 / Custom Shopify Build
A store that matches the brand
- Sleek, high-converting Shopify build reflecting Cemento’s minimalist aesthetic
- Conversion-focused page architecture from landing to checkout
- Streamlined product pages that guide buyers without overwhelming them
- Premium visual tone that signals quality and trust on first impression
02 / Custom Size Calculator
The friction-killer at the moment of truth
- Custom-built tool specifically for Cemento’s product line
- Removed purchase hesitation by guiding customers to the right size
- Reduced confusion, returns, and abandoned carts
- Built trust at the most critical decision moment and lifted conversion rates
03 / Google Ads &
Acquisition
5-7X ROAS in a high-intent niche
- Highly targeted campaigns focused on high-intent buyers
- 5-7X return on ad spend consistently delivered across campaigns
- Creative tuned to the minimalist design buyer’s aesthetic and language
- Predictable customer acquisition cost that fed the growth roadmap
04 / Backend & Long-Term
Growth
Systems built for compounding
- Fulfillment workflows optimized so operations could scale without breaking
- Internal systems streamlined to reduce friction across the team
- Long-term growth roadmap that mapped out steady six-figure months ahead
- No short-term hacks: every layer engineered for sustainable scale
Beyond Marketing
The whole e-commerce ecosystem, not just the ads.
Cemento didn’t need just a marketing agency. They needed a partner to engineer the entire e-commerce ecosystem: brand, store, ads, operations, and the roadmap to scale. Our work went beyond driving traffic. From the custom size calculator that turned hesitation into conversion, to backend systems that let fulfillment scale without breaking, to the operational foundation behind every six-figure month, we built the engine that took Cemento from zero infrastructure to a category-defining minimalist brand.Key Highlights
What stands out.
- $120K+ in consistent monthly e-commerce revenue
- 5-7X ROAS on Google Ads in a high-intent buyer niche
- Custom-built product size calculator that lifted conversion and customer trust
- Sleek high-converting Shopify store reflecting the minimalist brand aesthetic
- Streamlined backend, fulfillment, and operational systems
- Long-term growth roadmap for predictable six-figure monthly scale
- Positioned them for category leadership in the minimalist concrete design space
Challenges &
Considerations
The realities we manage.
- Started with zero infrastructure: no site, no marketing, no backend
- Concrete products require precise size guidance to reduce purchase hesitation
- Minimalist design niche demands a premium brand voice and visual standard
- E-commerce scale requires tight coordination between marketing and fulfillment
- Long-term sustainable growth requires discipline over short-term tactic chasing
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